Tips
Test progressing slowly?
If you are not receiving enough traffic to your product listings, paid advertising campaigns on social media can be an excellent way to drive traffic, which will increase the overall effectiveness of your A/B testing. Shopify also has a very helpful ...
Modifying product listings during a test, ruins data!
It is best practice to never modify a product listing outside of our app when you have a running test for that same product. This could lead to multiple variable changes during the duration of a test, which would make it impossible to know which ...
Price testing strategies
When performing price tests, it’s best to select prices that are somewhat close together: Once a price test ends, if you notice the lowest price point yielded the highest “Average Profit Per View”, you may want to run another test decreasing the ...