A/B testing is the practice of presenting your visitors with different variations of the same page or product listing with the intention of optimizing its performance. In order to ensure tests are ran properly, only one variable can be tested at a time for your product listings, such as Price, Images, Title, or Description. You can learn more about the practice of A/B testing here:
https://www.bigcommerce.com/articles/ecommerce/ab-testing/
Related Articles
Will syncX: A/B Testing be compatible with my store?
syncX: A/B Testing is compatible with all Shopify stores (including Shopify Plus stores).
Will syncX: A/B Testing impact my store's performance?
Since syncX: A/B Testing only makes changes to products through Shopify directly, our app has no impact on your store’s performance.
How often should I have syncX: A/B Testing change variants?
If you are running a paid promotion campaign to drive traffic to certain product pages on your website, it is important to select a change frequency that will allow adequate visitor exposure to each test variant. For example, choosing a “Daily” ...
How do I create an A/B test?
Creating an A/B test is as simple as plugging in different variations for Prices, Images, Titles, and Descriptions to see how they perform against each other. The more tests you perform, the more key data insights you will obtain to become more ...
Setting up Test Variants?
On the right portion of the “Variants” page is where you configure different variations of: Prices, Images, Titles, or Descriptions, depending on what type of test you are running: syncX: A/B Testing will automatically cycle through all the ...