How often should I have syncX: A/B Testing change variants?
If you are running a paid promotion campaign to drive traffic to certain product pages on your website, it is important to select a change frequency that will allow adequate visitor exposure to each test variant. For example, choosing a “Daily” change frequency would be a bad idea if you are only running the paid promotion for one day, but a “Daily” change frequency might be fine if you were going to run the paid promotion for 30 days (depending on how much traffic your store is getting).
Price Testing: Any time you change the price of your product (through Shopify directly or through our A/B testing app), there is a possibility of it occurring while a customer is in the middle of checking out. This will result in the mandatory recalculation of the cart, to reflect the price change. This is because Shopify will not honor the price that the customer saw when they added the product to their cart. Thus, it is best to select a change frequency for price testing such as 24 hours or greater, to lower the chance of this occurring. You can also schedule the test to start at a specific time of the day when you have the least amount of traffic, to further reduce this possibility.
Related Articles
Will syncX: A/B Testing be compatible with my store?
syncX: A/B Testing is compatible with all Shopify stores (including Shopify Plus stores).
Setting up Test Variants?
On the right portion of the “Variants” page is where you configure different variations of: Prices, Images, Titles, or Descriptions, depending on what type of test you are running: syncX: A/B Testing will automatically cycle through all the ...
Will syncX: A/B Testing impact my store's performance?
Since syncX: A/B Testing only makes changes to products through Shopify directly, our app has no impact on your store’s performance.
What is A/B Testing?
A/B testing is the practice of presenting your visitors with different variations of the same page or product listing with the intention of optimizing its performance. In order to ensure tests are ran properly, only one variable can be tested at a ...
Highlighting Best Performing Variants?
Once a test starts receiving activity, Optimal A/B will automatically highlight the best performing variant in green: Price tests will default to highlighting the test variant with the highest “Average Profit Per View”. All other tests will ...