Related Articles
How does "Selecting Winners" work?
If a test has already started running (currently or at some point), you can “Select a Winner”. Selecting a winner will end running tests and immediately change the product listing to the selected variant. This variant will remain indefinitely unless ...
Naming tests and selecting products?
Naming Tests: Creating a descriptive name for your A/B test will help ensure you will be able to quickly identify key elements of the test at a quick glance. Customers will not see the test name; its only purpose is to assist you in keeping track of ...
Why can I only test one variable at a time?
Testing multiple variables for the same product skews test data which makes it impossible to know which test variable helped or hurt the overall test performance. Instead, Optimal A/B requires that you only test one variable at a time for each ...
How often should I have syncX: A/B Testing change variants?
If you are running a paid promotion campaign to drive traffic to certain product pages on your website, it is important to select a change frequency that will allow adequate visitor exposure to each test variant. For example, choosing a “Daily” ...
Can I "Re-activate" tests?
You can only “Resume/re-activate” tests that have not reached their visitor goal yet. Re-activating a test will cause it to resume cycling through your test variants and we will start collecting data again for each test variant. Click the gear icon ...