View Variant Links?

The “View Variant” link allows you to quickly view how each test variant was setup:

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• Current Variant in use indicator?

  The “Current variant in use” icon lets you know which test variant is currently in use on your product listing: ‍

• Highlighting Best Performing Variants?

  Once a test starts receiving activity, Optimal A/B will automatically highlight the best performing variant in green: ‍ ‍ Price tests will default to highlighting the test variant with the highest “Average Profit Per View”. ‍ All other tests will ...

• What do the test analytics mean?

  Avg Revenue Per View: The average revenue generated by a single view for a given test variant. This is the default metric used to determine the winning variation for Image, Title, and Description tests. ‍ Avg Profit Per View (only available for Price ...

• Calculate Campaign Costs for Analytics?

  When viewing a specific UTM Campaign on the Enterprise plan, if you click “Paid Campaign Settings”: ‍ A window will appear where you can indicate if you have campaign costs associated with the marketing campaign. Here the total campaign cost and ...

• How does "Selecting Winners" work?

  If a test has already started running (currently or at some point), you can “Select a Winner”. Selecting a winner will end running tests and immediately change the product listing to the selected variant. This variant will remain indefinitely unless ...